Recently, my local Hollywood Video location closed its doors for good. I pulled up on a Tuesday, the day new releases came out, only to find a dark, empty store with a sad little note on the door “Gone out of Business”. Consider it a sign of the times, with Comcast On Demand, Netflix, Redbox and a host of other ways to download movies on the internet, movie rental shops are slowly and sadly going the way of the travel agency: unnecessary in today’s user-friendly digital era.
I had been a member of this particular location for nearly a decade, and over the years I’d amassed what probably amounted to the gross per-capita income of a small nation in late fees. I’d just been a member of Hollywood Video for so long that I considered it par for the course in the world of movie rentals. Every time I walked out of the store, new release in hand, I always promised myself that THIS was the time I’d bring the movie back on time. A week or so would pass and I’d notice the corner of the DVD case on the floor of my car and my stomach would drop. Once again I was returning late!
Over the past year or so, I’ve also been supplementing my movie rentals with RedBox’s service. Conveniently located in most drugstores and supermarkets, I find RedBox’s service to be incredibly handy and at only $1 per rental, incredibly cost efficient. Of course it never ends up just costing a dollar…Once again I am forever returning the movies late with an on average bill of $4 a pop. I knew it was time for a change when I realized that I was spending about $40 a month in movie rentals – and on average only renting about four a month – but it was definitely the closing of the Hollywood Video that finally spurred me to action.
Prior to this, I had been toying with the idea of opening a Netflix account for the past year or so. My friends and family were forever touting its excellence, and the idea of never paying a late fee again intrigued me.